[Wella]

I agree with haylie, there's no real need for the majority of us to push forward into new areas. Not that it shouldn't happen, because I think it's an interesting area, but staying in the 'safe zone', as it were, is often the best thing.

It's a bit like music, of which there are two kinds: classic and romantic. Classic music involves sticking to the same formula but doing it really well: a metal band, for example, could say they want to make a new song which is going to have the fastest drums , the heaviest guitar, etc, whereas romantic music involves making something which is completely new and unheard of before. There have been great, legendary songs, musicians and bands that have come from both styles - they are merely preferences.