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The only thing I really use it for (aside from being gleeful about someone liking my addon) is to help me find new addons with low amounts of views and downloads that are good. For more established addons, though, I see it more as an indication of popularity than quality, which makes it much less useful for me.
Also, what Dreadlorde said. Even without an addon being featured anywhere, something as simple as a good title makes it pretty easy to find, and all new addons get some exposure through the New & Updated section.
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