What I think WOWI needs, more than any rating system, are more ways for people to find addons. At the moment, some categories are quite large and the search is quite limited (to title only I think?) - this makes it hard to find addons.
It also makes it hard to upload them into the right place - my simplest addon (NowCarrying) could easily fall into both 'Chat' or 'Inventory' categories for example - many addons really need something like tags or keywords (or full description search?) to help people find them.
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you can search more in depth, but you have to do it from the "find" tab instead of the "AddOns" tab. I ran into this problem when the site was revamped too. You can search the description, title, author, or even go into advanced search...you just need to know to go to "find" instead of "AddOns".