rofl, choke splutter .. what an analogy
But yeah I'm usually crafty and try to look at the source of the website before it is pulled up. I caught a potential card fraud advert that way and sent off the details to the official website it was trying to emulate. They were really good though as the only thing that shouted warning signs was the request for the 4 digit ATM pin no. No website needs that information.
Other than that they were using the official websites links and script files giving the impression that they were bona fide. The scary thing was that if I had used their company for more of my flights I may have fallen for it barring that ATM request. 'As a thanks for flying with us you are eligible for $500 blah blah' The fact that I had only flown with them once flagged up as suspicious hence the investigation.