Well, it's basically a classic style MMO that is doing nothing or little different from others. The only difference is that it is not as polished as an 8 years old MMO like WoW. If you're looking for an innovative new MMO style or 'the next big thing' it will be a disappointing experience. Waiting for EQ Next or something probably would be a better choice in that case.
Personally I can't see any sense in developing just another 'classic' MMO today. My feeling is that it won't attract that may MMO payers aka customers. But I think they are targeting mainly at all the Skyrim players who never tried an MMO at all.