Cudgel, actually, the web should work by linking to their pages, instead of displaying the images they have on their server for their own usage. A proper link links to a page, a deeplink shows their stuff on somebody else's page.
One of those drives traffic to their site and lets them get page hits and advertising revenue (if they have advertising on the page). The other one just costs them money.
On topic:
British firm builds a Porsche 917 Le Mans Lounger.
