1 year is indeed a long time. Honestly at this time I couldn't give a good estimate without shooting myself in the foot but hopefully during the summer when most people have a bit of spare time (including myself!).
The competition was advertised well enough for my first time running it. There were threads EVERYWHERE! Keeping track of them all was a nightmare xD
WoWInterface
WoWAce
Curse
MMO-Champion
WoW-Europe Interface
Front page of WoW-Europe site in Forum Watch
TukUI forums
My own unofficial realm forum
Next time I will try to get more front page action, include the US forums, probably a facebook page and other things.
There was also a lot of activity on the site, it got around 20,000 views in a month and 2,000 on the second day of the competition.
I think the main problems may have been timing (competition running near end of university semester when exams are about to start/have started) a bit over zealous on the rules and as you all have said, a bit more exposure.
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