[saanlem]

I can cast some light on this Magelo thing. as I played EQ for 5 years.
Magelo can be said to be a "profile" site.
If you paid a subscription, Magelo would "pull" your characters stats from EQ. In my day, the raiding guilds required members to have a "Magelo" profile. This was the only way for others to see your stats and equipment.
The free profile did not "pull" your stats. You had to go into the "paperdoll" and manually add the armor slots you had.
EQ (Sony) later tried to do something similar, but did not work very well when I left a year ago. Besides, you had to PAY extra! Boggle!

Blizzards Armory is by far better than Magelo and EQ's attempt. Besides, it comes with the game!