Found in the FAQ. Posted by Cairenn @
http://www.wowinterface.com/forums/s...ad.php?t=22789
3. Is there a “premium” version?Sort of. There will be one version of it for everyone. The only difference that users will see right now is that if a user is a Premium Member on our sites, then whenever they are on one of our tabs (more about those down further) they won’t see ads on the updater. If they aren’t a Premium Member on our sites, there will be one 300x250 ad block in the lower right corner that they will see. 4. This means it isn’t “crippled” in any way?That is correct. There will be an “Update all” button that will work for everyone, whether you are a Premium Member on our sites or not. There won’t be any throttling of download speed if you aren't a Premium Member. The only difference right now will be whether or not there are ads showing when on our tabs.
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Hope this answers your last question.