Originally Posted by Nimhfree
What is the difference between Unique Downloads and Total Downloads?
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Unique only counts 1 download for each person a day. How google analytics tracks this, I'm not 100% certain. I know its more than just by ip address.
Total downloads is how many times the button was clicked regardless, so if one person clicked the download button 100 times in a day. Uniques would be 1, Total would be 100.