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The problems that come with gold and item selling for real cash are way different than selling cosmetic things for real money. While the later doesn't influence gameplay for others, but yourself. The former really hurts a game, especially when it has not been part of the game since the beginning. There are games that don't have a monthly fee and get the money via an item store. Which has never ever attracted me for several reasons. If you put such an option in WoW, people will definiately start to feel like they have to buy things to compete. Just like they are flipping out over gearscore, dps and other **** already.
On a sidenote, I really don't think this will ever happen to WoW, they WILL offer more optional/cosmetic features, maybe even class change in the future - well, I highly doubt that, too. But, I don't believe in WoW having item stores at some point - hopefully not even hairlooms.
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